According to an independent market survey provided by Straights Research (a major international market reserch firm) the global digital out-of-home advertising market size was valued at USD 18.98 billion in 2021. It is projected to reach USD 57.93 billion by 2030, growing at a CAGR of 13.20% during the forecast period (2022–2030). Digital out-of-home advertising is one of the fastest-growing advertising types due to expansion into new venues & markets, innovation, and enhanced features in outdoor advertising that are accelerating the market growth. Moreover, the increasing demand for creative and interactive displays of full-motion video and the inclusion of animation is expected to drive market growth over the forecast period. Digital out-of-home advertisements provide innovative and creative content, and it becomes more interactive and creative due to the display of data on digital screens in real-time. This feature results in better visibility for digital screens. The growing trend for interactive advertisements for consumers results in increased adoption of digital out-of-home advertisements hence driving the market growth.

Digital out-of-home advertisements are cost-effective using which commercials can reach a wide range of populations thus their usage is high and increasing thus fueling the market growth over the forecast period. Additionally, the growing urbanization and rising infrastructure development across the globe are anticipated to propel market growth over the forecast period. Furthermore, the increasing spending on outdoor advertising by various industries owing to its ability to run multiple advertisements on a single screen is accelerating market growth.

Digital outdoor advertising is gaining popularity in the advertising world as it creates brand awareness among people and also compliments the brand’s advertising campaigns on other channels, which are projected to accelerate the market growth. Moreover, as individuals spend much more time outside their offices and home, that allows brands to reach a mass audience consistently and rapidly through out-of-home advertising which is accelerating the market growth over the forecast period. However, intense competition among the vendors of the out-of-home advertising business is restraining the market growth.

Advertisers will be offered a broad array of locations with substantial pedestrian traffic such as: